Artigos e Entrevistas

Financial Times - Prisa expands via in-store broadcastingThursday, September 3rd 2009

By Andrew Edgecliffe-Johnson in New York

Grupo Prisa, a dominant force in Spanish media thanks to market-leading assets such as the El País newspaper, has become an emblem of how soured financial and advertising markets have humbled the sector’s mightiest conglomerates.

An unfortunately timed offer to buy out investors in its Sogecable television subsidiary last year left Prisa with an uncomfortable debt load just as a sagging Spanish economy slashed revenues.

Prisa remains under pressure but last month it struck a deal that highlights how media companies can use legacy assets to expand into faster-growing business areas colonised by younger groups with fewer resources.

Talos, a US merchant bank, agreed to take a 5 per cent stake in Prisa and establish a joint venture with In-Store Broadcasting Network, a Talos company that airs radio and video advertising to 150m people passing through 13,500 US grocery stores and pharmacies each week.

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Artigos e Entrevistas