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Variety - Instore acquires stake in PrisaFriday, August 21st 2009
By EMILIANO DE PABLOS
MADRID -- U.S. retail media company Instore Broadcasting Network will acquire a 4.5% stake in Spanish media company Prisa.
Deal is worth E37 million ($52.9 million) at Prisa’s present stock value and gives IBN the option to buy more Prisa stock.
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